Marketing Cloud
Email, SMS, push notifications and ads from one system — every customer gets a message based on what they did, and you see which campaign drove the sale.
We implement Marketing Cloud for B2C and B2B marketing teams. We start from the customer data you already have and how you run campaigns today, then set up customer journeys that run on their own, from the first sign-up to the repeat purchase.
Companies in the study achieved a 299% return on investment over three years and saved 60% of the time spent preparing and running campaigns.
— Forrester Consulting, The Total Economic Impact of Salesforce Marketing Cloud, December 2022, commissioned by Salesforce
What else you get with Marketing Cloud
Marketing, sales and support on the same data
When a customer responds to a campaign, the sales rep sees it in Sales Cloud, and when they have an open support case, marketing doesn't send them a promotional message.
Conversational shopping, even after hours
Over SMS, WhatsApp or the website, an AI agent helps customers find a product and get an offer tailored to what they have viewed and bought before.
See which campaign drives sales
Reports connect messages sent, clicks and closed sales by channel, so the budget goes where it delivers results.
One campaign across every channel
Email, SMS, push notifications, social media and ads are planned together, so customers get one consistent message instead of five disconnected ones.
Customer journeys without coding
You map the customer journey, from sign-up to repeat purchase, by dragging steps: which message they get, when, and what happens if they don't respond.
Email campaigns that improve themselves
A/B tests of subject lines and content, blocks that change for each customer, and open and click reports right after sending.
SMS and push notifications at the right moment
Reminders, confirmations and surveys reach the customer's phone when they are useful, for example after a purchase or before a subscription expires.
All customer data put to work in campaigns
With Data 360, data from the CRM, store, website and app comes together in a single customer profile, from which campaign segments are built instantly.
Frequently asked questions about Marketing Cloud
What is Salesforce Marketing Cloud?
Marketing Cloud is Salesforce's marketing automation platform: campaigns across email, SMS, push notifications and ads, customer journeys and results measurement, built on customer data from the CRM.
What is the difference between Marketing Cloud and Marketing Cloud Account Engagement (formerly Pardot)?
Account Engagement is built for B2B marketing: nurturing leads and handing sales-ready leads to sales in Sales Cloud. Marketing Cloud is for larger customer bases and more channels, most often in B2C. We help you choose based on how you sell.
Does Marketing Cloud have to work with Sales Cloud?
It doesn't have to, but it delivers the most value when they are connected: marketing sees what the customer bought, and sales sees which campaign they responded to.
How are consents and opt-outs managed?
Consents and opt-outs are stored in the system with each customer, and campaigns go only to those who have opted in, in line with Serbia's Law on Personal Data Protection and the GDPR.
How long does a Marketing Cloud implementation take?
It depends on the number of channels and data sources. The first automated campaigns usually run as soon as the core data is connected and the templates are built, and you get an exact plan and timeline after the initial analysis.