Data 360
Customer data from CRM, ERP, the website and apps merged into one profile — so sales, support, marketing and AI agents all work from the same picture of the customer.
We implement Data 360 when customer data is scattered across several systems. We start from what data exists, where it lives and how reliable it is, then connect only the data you actually need for sales, marketing or AI.
Data and analytics leaders estimate that more than a quarter (26%) of their companies' data is untrustworthy, and almost half (49%) say their companies sometimes or often draw wrong conclusions from data.
— Salesforce, State of Data and Analytics, survey of 7,652 leaders in 18 countries, November 2025.
What else you get with Data 360
React while the customer is still engaged
When a customer abandons a cart or opens an email, the system sees it right away and triggers a message, an offer or a task for the sales rep, not the next day.
External data as if it lived in Salesforce
Data from your ERP and other systems is mapped to Salesforce objects, so reports, processes and AI agents use it just like native data.
Ready-made connectors for common systems
Ready-made connectors exist for Google Cloud, SAP, MuleSoft and other platforms, so integration is faster and needs less development.
Links between customers, products and activities
Data Graph connects data on the customer, purchased products and activities into a single network, from which AI and applications read the full context at once.
Documents too, not just tables
Conversation transcripts, PDF documents and knowledge base articles become searchable, so the AI agent can answer from them as well.
AI agents that answer from real data
Agentforce uses connected customer data, so answers and recommendations rest on what actually happened, not on assumptions.
Consistent data from every source
Incoming data is mapped to a common model, so “customer” or “order” means the same thing no matter which system it comes from.
Data where the work happens
Customer segments and profiles are sent to sales, support, marketing or external advertising platforms, wherever action is needed.
Frequently asked questions about Data 360
What is Salesforce Data 360?
Data 360 is the Salesforce platform that merges customer data from Salesforce and other systems into a single profile and makes it available to sales, support, marketing and AI agents. It was previously called Data 360.
Do we have to copy data out of our data warehouse?
Not always. With Zero Copy integrations, Data 360 reads data directly from warehouses such as Snowflake or Google BigQuery, without copying it.
Do we need Data 360 if we already have Sales Cloud?
Not right away. It makes sense when customer data is scattered across several systems, or when you are introducing Agentforce and personalization, which need a connected picture of the customer.
How is Data 360 priced?
Mostly based on consumption, that is, the volume of data processed. We estimate the volume before you decide, so the cost is predictable.
How long does a Data 360 implementation take?
It depends on the number of sources and the quality of the data. We usually start with two or three key sources and one specific goal, then expand once that works.