One view of the client across all products — loan, account, card and savings — instead of a separate system for each.
A bank knows everything about its client, but in fragments: the loan in one system, the card in another, savings in a third. As a result, sales offers what the client already has, and support asks the same questions every time.
The core system knows balances, but not intent. The fact that a client looked at mortgages on the website twice this week never reaches the advisor who calls them tomorrow about something else.
When digital behavior and transaction data come together in one profile, the advisor enters the conversation with context, and the offer stops being guesswork.
Opening an account and approving a loan go through checks that have to exist. The problem is not the checks, but that documents are requested several times and no one can see where the case got stuck.
A guided flow with a clear owner for every step, automatic document collection and a status visible to the client shortens the path without cutting corners on control.
These are situations we hear about from banks, leasing companies and financial institutions in the region. For each one, we show what we change and which product we use.
Loans, cards, savings and digital channels tell different stories about the same person. We bring them together in one profile that updates in real time, so the advisor and the contact center work from the same picture.
Data 360Without insight into the portfolio and behavior, a campaign goes out to everyone the same way. Segmentation on unified data and tracking opportunities by advisor give every offer a reason.
Sales CloudA request travels between departments through emails and spreadsheets. We set up a flow with an owner for every step, deadlines and a status, so a delay has a name and a time.
Sales CloudThe client explains who they are for the third time, while the agent sees only one system. We give the agent the full relationship history and a guided resolution flow, with clear steps instead of guesswork.
Service CloudWho accessed which data, who approved which exception and when — it is pieced together from scratch every time. Access rules, audit trails and consent records live in the system, so a report is a query, not a project.
A client starts a request in the app and finishes it at a branch, where everything starts over. The portal and the internal system share the same case, so it picks up where it left off.
Experience CloudYes. Salesforce has an industry solution for financial services, Financial Services Cloud, with a data model that already understands clients, households, financial accounts and products. So it isn't built from scratch, but configured around your products and processes.
No. The core system remains the source of truth for accounts, balances and transactions. Salesforce is the client relationship layer: sales, onboarding, the contact center and campaigns. The two systems are connected through integration, so an advisor sees the balance from the core without retyping anything.
Yes. The National Bank of Serbia has approved the use of Salesforce in the financial sector, for banks and insurance companies. Our consultants were part of the team that prepared the documentation for that approval, so we know the regulator's requirements first-hand. Salesforce also lets you choose the region where data is stored, including the European Union, and offers tools for encryption, access monitoring and an audit trail of data changes. We set up access rules and records in line with your internal policies at the very start of the project, not after the fact.
With the one flow that hurts the most, usually a single client view or onboarding. We implement it first, measure the effect, and then expand to other processes. That way the first results arrive quickly, without a project that runs for years before anything works.
Yes. The same challenges exist in leasing, microfinance and investment firms: a client with several products, requests that travel between departments and compliance that has to be proven. We tailor the solution to the type of institution and its products.
Leading companies have already trusted us with their most important projects.
Let’s talk about the next steps. Get in touch and together we will find the best opportunities for your business.
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