What Is the Agentic Enterprise?

At Dreamforce 2025 in San Francisco, the world’s largest conference dedicated to CRM and artificial intelligence, Salesforce unveiled a new vision for the future of business: the Agentic Enterprise.

The agentic enterprise is a new way of working in which artificial intelligence does not replace people, but empowers them.

Instead of classic task automation, companies can now build connected AI agents that learn, respond and make decisions on their own across the entire business system.

What is the agentic enterprise?

The agentic enterprise (Agentic Enterprise) is an environment in which every team in the company has intelligence at its disposal that works 24 hours a day.

Sales opportunities are no longer missed, customer support never sleeps, analytics refresh in real time, strategic decisions are made with accurate, connected data, and employees have their own AI partners that help them make decisions faster, more precisely and more intelligently.

Unlike traditional automation, where AI is used for individual processes or tools, the agentic enterprise brings a complete system of connected agents, an intelligent network that functions as part of the organization itself.

This is the next phase of business evolution, and its foundation is Salesforce’s new Agentforce 360 platform.

What is the Agentforce 360 platform?

“Agentforce 360 connects humans, AI agents and data in a single, trusted ecosystem, and helps every employee and every company achieve more than they ever thought possible.”

— Marc Benioff, CEO of Salesforce

Agentforce 360 is not an entirely new platform, but an evolution of the existing Agentforce, a solution that over the past few years has progressed from simple chatbots and sales recommendations to today’s autonomous agents that understand context, connect data and make decisions in real time.

Over the past 12 months, Salesforce has worked with thousands of customers around the world to develop the platform through several phases:

• Agentforce (October 2024): the first enterprise AI agent platform;
• Agentforce 2 (December 2024): an improved Atlas Reasoning Engine for more reliable results;
• Agentforce 2dx (March 2025): agents embedded in every workflow, active and proactive;
• Agentforce 3 (June 2025): interoperability and control, ready to scale.

All these phases led to Agentforce 360, where AI agents not only support customers, but also assist employees, speed up operations and collaborate with each other.

From Agentforce to Agentforce 360: The evolution of business intelligence

The difference between Agentforce and Agentforce 360 lies in the approach itself.

The first versions of Agentforce focused on individual AI agents performing specific tasks, such as sales recommendations, automatic replies to customers or data processing.

Agentforce 360 now connects all AI agents into a single, intelligent ecosystem. They no longer act separately, but communicate and collaborate with each other within processes.

Let’s look at an example of how a connected network of agents works in Agentforce 360:

• The sales AI agent recognizes that a particular client is interested in a new product and automatically passes that information to the marketing AI agent.
• The marketing AI agent uses data from Data 360 to create a personalized campaign, tailored to that customer and to the current moment in their customer journey.
• When the client responds, the service AI agent takes over the communication, already has context from previous interactions and can offer relevant support or an additional service.
• In the background, the analytics AI agent measures the impact of every interaction, links it to CRM data and automatically suggests next steps.

The result? Instead of three isolated processes, there is now one continuous flow between sales, marketing and support that runs in real time, with full collaboration between people and AI agents.

Instead of being an add-on to the system, AI now becomes an active part of the business structure, capable of learning, adapting and improving every part of the organization.

This way, companies use AI not just to speed up processes, but to create a connected, self-running system that understands and improves the way they work.

What the new Agentforce 360 platform brings

The Agentforce 360 platform brings significant new features that let companies build and deploy AI agents faster and more reliably:

• Agentforce Builder, a studio for conversational agent development with natural language, testing and fast iteration,
• Agent Script, a human-readable scripting language for managing agent behavior, enabling the development of complex logic and rules,
• Agentforce Voice, an interface for natural, “human” voice communication, with low latency and integration into the Salesforce system,
• Intelligent Context, which enables agents to understand unstructured data (PDFs, spreadsheets, images) and turn it into meaningful context.

Together, these tools enable companies to develop, customize and control AI agents faster than before, with full security and visibility into their behavior.

Data as the foundation of the agentic enterprise

Without well-organized, high-quality data, the entire agentic enterprise model loses its meaning.

The Data 360 platform (formerly Data 360) provides a unified data layer that is key to the agent experience: it makes it possible to extract relevant information from diverse sources (structured and unstructured), provide context and connect it to business processes.

Companies that build AI agents without a good data foundation often remain stuck in the early phases of their projects.

That is precisely why Salesforce stresses that Agentforce 360 puts data at the center.

Connectivity enables companies to create agents that work from reliable, well-organized data, collaborate with people and other agents, and learn from real business processes.

For example, Data 360 can unify data from the CRM, the e-commerce platform and customer support, enabling AI agents to understand the entire customer lifecycle, from the first purchase to post-sale communication.

Agentforce 360 is already in use

Unlike many AI experiments that are still in the testing phase, Agentforce 360 is already working in practice, both inside Salesforce and at more than 12,000 companies worldwide.

Salesforce uses Agentforce 360 to automate tasks in sales, IT and customer support, giving employees more time for creativity, strategy and client relationships.

The results customers report show a significant increase in productivity, shorter response times and better decisions grounded in data and context.

The future of collaboration between humans and artificial intelligence

Today, Agentforce 360 makes it possible to create AI agents that think, act and collaborate side by side with people, so that every department in a company can have its own specialized digital assistant that understands the organization’s processes, customers and goals.

And that may be the most important message of this year’s Dreamforce: the future belongs to those who use technology to empower people, not to replace them.